What Are AI Agents?
The latest big thing in AI is the “AI Agent”. I first learned about these about six months ago. Over the past couple months, I’ve spent time learning more about AI Agents, how they function, and have built several myself, which made the potential of these things very...
What are Webhooks?
Online, applications need to constantly communicate and share information to function. While APIs (Application Programming Interfaces) are a common way for apps to do this, they often rely on a process called "polling" which can be inefficient and negatively impact...
Building A High-Converting Landing Page
A high-converting landing page is the key to converting leads. When a potential customer sees your ad, clicks on it and ends up on a related landing page, you want to make sure that page has all of the ingredients needed to convert. A landing page is a standalone web...
What is cURL & What is it Used For?
cURL, which stands for "Client URL," is a command-line tool used for transferring data to or from a server. It supports a wide range of protocols, including: HTTP HTTPS FTP SMTP And many more It is a versatile tool that works across various operating systems,...
What is Technical SEO?
In digital marketing, technical SEO often takes a backseat to the less technical things like content creation or social media management. However, it is a very important part of a successful digital marketing strategy. Technical SEO ensures that search engines can...
Trying To Get Back into Posting After Long Hiatus
After about a two-year hiatus, I'm trying to get back into regular routine updating my blog and YouTube channels. Over the past couple of years, we moved back to Ohio from Florida, and I've been busy with work, so I had to cut a few things due to lack of time. Now...
How to Use a Custom Domain Handle on The Bluesky App
On the Bluesky app, you can use a domain (yourdomainname.com) as a custom handle if you own a domain name and have access to the server that handles the DNS for it. Setting this up is a relatively easy process but it SEEMS difficult thanks to the terminology and the...
What is ROI?
ROI stands for Return on Investment and it is a metric used in business to measure how profitable an investment was. If you invest money in advertising calculating your ROI will tell you whether it was a good investment and you can use that data when deciding on...
My Background
I started my first business in the late 1990’s building and fixing computers, selling dial-up Internet and building basic websites. I eventually moved out of the hardware side of things and focused entirely on building websites and helping businesses with email marketing which morphed into digital marketing. Right now, I specialize in high-ROI digital strategy, Paid Ads strategy, Technical SEO & eCommerce strategy. Over the past 30 years, with a unique background in web development and entrepreneurship, I’ve helped hundreds of businesses find more customers online and generate millions in revenue from strategic, comprehensive web and digital marketing strategies.
Web Dev Tools & Platforms
SEO/AI Optimization Expertise
Education
BS Business – Management
Franklin University
Cum Laude
AAS – Mechanical Engineering Technology
Kent State University