What is SalesOps?
SalesOps stands for Sales Operations, and it is the function within a business that handles all the data, processes, technology and the strategy that make a sales team operate efficiently. Exactly what SalesOps entails will vary from one business to another, but the...
What is RevOps?
RevOps stands for Revenue Operations, and it is a relatively new strategic function within a business that works to unify and optimize processes, systems, and data across all the teams that have anything to do with generating revenue (marketing, sales, account...
Potential Problems Created By AI Agents
While AI agents have a lot of potential, they also present challenges and potential problems that include ethical concerns, technical challenges, security risks and societal challenges. Let’s look at some of the challenges that could be created by AI Agents. Ethical...
What Are AI Agents?
The latest big thing in AI is the “AI Agent”. I first learned about these about six months ago. Over the past couple months, I’ve spent time learning more about AI Agents, how they function, and have built several myself, which made the potential of these things very...
What are Webhooks?
Online, applications need to constantly communicate and share information to function. While APIs (Application Programming Interfaces) are a common way for apps to do this, they often rely on a process called "polling" which can be inefficient and negatively impact...
Building A High-Converting Landing Page
A high-converting landing page is the key to converting leads. When a potential customer sees your ad, clicks on it and ends up on a related landing page, you want to make sure that page has all of the ingredients needed to convert. A landing page is a standalone web...
What is cURL & What is it Used For?
cURL, which stands for "Client URL," is a command-line tool used for transferring data to or from a server. It supports a wide range of protocols, including: HTTP HTTPS FTP SMTP And many more It is a versatile tool that works across various operating systems,...
What is Technical SEO?
In digital marketing, technical SEO often takes a backseat to the less technical things like content creation or social media management. However, it is a very important part of a successful digital marketing strategy. Technical SEO ensures that search engines can...
My Background
I started my first business in the late 1990’s building and fixing computers and selling dial-up Internet, got into building websites as part of that business then started helping businesses with email marketing which morphed into digital marketing and now I specialize in high-ROI digital strategy, Paid Ads strategy, Technical SEO & eCommerce strategy.
Web Dev Tools & Platforms
SEO Expertise
Community Development, Scaling, Monetization, Integrations & Automations
HighLevel, BuddyBoss, Skool and custom platforms
I like learning, data collection and analysis, figuring out ways to simplify complex processes, building scalable systems that will grow with a business, eCommerce operations and processes and building digital strategies that generate high positive ROI.
Education
BS Business – Management
Franklin University
Cum Laude
AAS – Mechanical Engineering Technology
Kent State University