by Tom Broadwater | Jul 6, 2025
One of the most common problems I’ve run into with clients over the past 30 years has been a lack of clear goals. If you don’t have clear goals, it’s much more difficult to build an effective marketing strategy, whether you’re doing an analog campaign with mailers or...
by Tom Broadwater | Feb 2, 2025
ROI stands for Return on Investment and it is a metric used in business to measure how profitable an investment was. If you invest money in advertising calculating your ROI will tell you whether it was a good investment and you can use that data when deciding on...
