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What is Technical SEO?

In digital marketing, technical SEO often takes a backseat to the less technical things like content creation or social media management. However, it is a very important part of a successful digital marketing strategy. Technical SEO ensures that search engines can...

What Is A CMS?

CMS stands for Content Management System and it is a software application used to create, manage, and modify content on a website without writing code. The website you are on right now is powered by WordPress which is technically a blogging platform but it can be used...

Why Is A Tracking Pixel Called A Pixel?

Why is a tracking pixel called a pixel when it just looks like a bunch of code? Someone asked me this question a couple weeks ago and I figured others might be wondering to, so here’s an explanation. The reason is the tracking process involves the work of a...

What are Core Web Vitals?

Core web vitals are a set of Google metrics that help developers determine the experience users have on a web page. Generally speaking, if you’re core web vitals are good, your user experience should be good. There are separate vitals for mobile and for desktop...

What is Technical SEO?

Technical SEO is the process of analyzing and improving the technical performance of your website (How well it works). How a website functions can can impact search ranking and user experience. If pages load too slowly or the site contains broken links, ranking can...

What Slows Down A WordPress Website?

The question I’ve been asked by clients more than any other over the past 15 years is, “What slows down a WordPress website?”. There are several things that can slow down a WordPress website. In this post, I’ll go over four of the most common...