by Tom Broadwater | May 2, 2025
Online, applications need to constantly communicate and share information to function. While APIs (Application Programming Interfaces) are a common way for apps to do this, they often rely on a process called “polling” which can be inefficient and...
by Tom Broadwater | Apr 26, 2025
A high-converting landing page is the key to converting leads. When a potential customer sees your ad, clicks on it and ends up on a related landing page, you want to make sure that page has all of the ingredients needed to convert. A landing page is a standalone web...
by Tom Broadwater | Mar 19, 2025
In digital marketing, technical SEO often takes a backseat to the less technical things like content creation or social media management. However, it is a very important part of a successful digital marketing strategy. Technical SEO ensures that search engines can...
by Tom Broadwater | May 31, 2022
CMS stands for Content Management System and it is a software application used to create, manage, and modify content on a website without writing code. The website you are on right now is powered by WordPress which is technically a blogging platform but it can be used...
by Tom Broadwater | May 26, 2022
Why is a tracking pixel called a pixel when it just looks like a bunch of code? Someone asked me this question a couple weeks ago and I figured others might be wondering to, so here’s an explanation. The reason is the tracking process involves the work of a...
by Tom Broadwater | May 24, 2022
Core web vitals are a set of Google metrics that help developers determine the experience users have on a web page. Generally speaking, if you’re core web vitals are good, your user experience should be good. There are separate vitals for mobile and for desktop...
