by Tom Broadwater | Jul 6, 2025
One of the most common problems I’ve run into with clients over the past 30 years has been a lack of clear goals. If you don’t have clear goals, it’s much more difficult to build an effective marketing strategy, whether you’re doing an analog campaign with mailers or...
by Tom Broadwater | May 2, 2025
Online, applications need to constantly communicate and share information to function. While APIs (Application Programming Interfaces) are a common way for apps to do this, they often rely on a process called “polling” which can be inefficient and...
by Tom Broadwater | Apr 26, 2025
A high-converting landing page is the key to converting leads. When a potential customer sees your ad, clicks on it and ends up on a related landing page, you want to make sure that page has all of the ingredients needed to convert. A landing page is a standalone web...
by Tom Broadwater | Mar 19, 2025
In digital marketing, technical SEO often takes a backseat to the less technical things like content creation or social media management. However, it is a very important part of a successful digital marketing strategy. Technical SEO ensures that search engines can...
by Tom Broadwater | Feb 2, 2025
ROI stands for Return on Investment and it is a metric used in business to measure how profitable an investment was. If you invest money in advertising calculating your ROI will tell you whether it was a good investment and you can use that data when deciding on...
by Tom Broadwater | May 31, 2022
CMS stands for Content Management System and it is a software application used to create, manage, and modify content on a website without writing code. The website you are on right now is powered by WordPress which is technically a blogging platform but it can be used...
