Did I Reach My 2025 Goals?
Every year I set some goals for the year and then do a follow up post at the end of the year on whether I was able to accomplish them. So, how did I do last year? Here is a breakdown of how it went! Post at least 1 blog article per month I completed this one...
Revenue Operations in eCommerce
Revenue Operations in eCommerce focuses on making sure your team is in alignment, breaks down any silos, ensures a consistent customer experience, optimizing workflows and a taking a holistic view of customer lifetime value. When you run an eCommerce store you want...
Common Revenue Operations Problems
Revenue Operations (RevOps) focuses on making sure people are aligned, processes are efficient and data is clean and those are often the places you find problems in a business. Here is a list of some of the common revenue operations problems found in businesses. Bad...
How Do LLM’s Figure Out What’s On a Web Page?
LLMs don’t index web pages the same way as Search Engines do, they use a somewhat complex, multi-step, process that involves data acquisition, content processing, indexing and retrieval and synthesis. Search engines use crawlers and indexes, but with LLMs, it is a...
How Do Search Engine Robots Work?
Search engine robots, which are also known as crawlers, spiders, or bots, are automated programs that are built for the purpose of discovering, indexing, and ranking content on the internet. This process is complex and continuous, and it's what makes it possible for a...
Common eCommerce UX Problems
I spend a lot of time analyzing and optimizing eCommerce websites and have compiled a detailed list of common problems I’ve encountered. Identifying and fixing these problems will improve customer satisfaction and increase sales, so check your site and see if you have...
What is eCommerce Operations?
eCommerce Operations is the behind-the-scenes processes that allow an eCommerce website to operate smoothly from product sourcing and website management to order fulfillment, shipping and customer support. The objective of eCom operations is to create an efficient,...
Setting Clear Goals is Vital for Marketing Success
One of the most common problems I’ve run into with clients over the past 30 years has been a lack of clear goals. If you don’t have clear goals, it’s much more difficult to build an effective marketing strategy, whether you’re doing an analog campaign with mailers or...
What is SalesOps?
SalesOps stands for Sales Operations, and it is the function within a business that handles all the data, processes, technology and the strategy that make a sales team operate efficiently. Exactly what SalesOps entails will vary from one business to another, but the...
What is RevOps?
RevOps stands for Revenue Operations, and it is a relatively new strategic function within a business that works to unify and optimize processes, systems, and data across all the teams that have anything to do with generating revenue (marketing, sales, account...