by Tom Broadwater | Oct 5, 2025
LLMs don’t index web pages the same way as Search Engines do, they use a somewhat complex, multi-step, process that involves data acquisition, content processing, indexing and retrieval and synthesis. Search engines use crawlers and indexes, but with LLMs, it is a...
by Tom Broadwater | Sep 6, 2025
Search engine robots, which are also known as crawlers, spiders, or bots, are automated programs that are built for the purpose of discovering, indexing, and ranking content on the internet. This process is complex and continuous, and it’s what makes it possible...
by Tom Broadwater | Aug 21, 2025
I spend a lot of time analyzing and optimizing eCommerce websites and have compiled a detailed list of common problems I’ve encountered. Identifying and fixing these problems will improve customer satisfaction and increase sales, so check your site and see if you have...
by Tom Broadwater | Aug 1, 2025
eCommerce Operations is the behind-the-scenes processes that allow an eCommerce website to operate smoothly from product sourcing and website management to order fulfillment, shipping and customer support. The objective of eCom operations is to create an efficient,...
by Tom Broadwater | Jul 6, 2025
One of the most common problems I’ve run into with clients over the past 30 years has been a lack of clear goals. If you don’t have clear goals, it’s much more difficult to build an effective marketing strategy, whether you’re doing an analog campaign with mailers or...
