Did I Reach My 2025 Goals?
Every year I set some goals for the year and then do a follow up post at the end of the year on whether I was able to accomplish them. So, how did I do last year? Here is a breakdown of how it went! Post at least 1 blog article per month I completed this one...
Revenue Operations in eCommerce
Revenue Operations in eCommerce focuses on making sure your team is in alignment, breaks down any silos, ensures a consistent customer experience, optimizing workflows and a taking a holistic view of customer lifetime value. When you run an eCommerce store you want...
Common Revenue Operations Problems
Revenue Operations (RevOps) focuses on making sure people are aligned, processes are efficient and data is clean and those are often the places you find problems in a business. Here is a list of some of the common revenue operations problems found in businesses. Bad...
How Do LLM’s Figure Out What’s On a Web Page?
LLMs don’t index web pages the same way as Search Engines do, they use a somewhat complex, multi-step, process that involves data acquisition, content processing, indexing and retrieval and synthesis. Search engines use crawlers and indexes, but with LLMs, it is a...
How Do Search Engine Robots Work?
Search engine robots, which are also known as crawlers, spiders, or bots, are automated programs that are built for the purpose of discovering, indexing, and ranking content on the internet. This process is complex and continuous, and it's what makes it possible for a...
Common eCommerce UX Problems
I spend a lot of time analyzing and optimizing eCommerce websites and have compiled a detailed list of common problems I’ve encountered. Identifying and fixing these problems will improve customer satisfaction and increase sales, so check your site and see if you have...
What is eCommerce Operations?
eCommerce Operations is the behind-the-scenes processes that allow an eCommerce website to operate smoothly from product sourcing and website management to order fulfillment, shipping and customer support. The objective of eCom operations is to create an efficient,...
Setting Clear Goals is Vital for Marketing Success
One of the most common problems I’ve run into with clients over the past 30 years has been a lack of clear goals. If you don’t have clear goals, it’s much more difficult to build an effective marketing strategy, whether you’re doing an analog campaign with mailers or...
My Background
I started my first business in the late 1990’s building and fixing computers and selling dial-up Internet, got into building websites as part of that business then started helping business with email marketing which morphed into digital marketing and now I do digital strategy and revenue/marketing operations work.
Web Dev Tools & Platforms
SEO Expertise
Community Development, Scaling, Monetization, Integrations & Automations
HighLevel, BuddyBoss, Skool and custom platforms
I like learning, data collection and analysis, figuring out ways to simplify complex processes, building scalable systems that will grow with a business, eCommerce operations and processes and building digital strategies that generate high positive ROI.
Education
BS Business – Management
Franklin University
Cum Laude
AAS – Mechanical Engineering Technology
Kent State University